857.14% increase in website traffic within 30 days

Services Utilized

Strategy Consulting
Website Development
Visual Design
Integration with Content Management
Interactive Public Relations (iPR™)
Search Engine Optimization
Optimization of Social Media
Performance Analysis
Managed Hosting

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1 (510) 656-4053 Worldwide
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An icon in the office development business

CRB Realty Associates, Inc. is a real estate development and brokerage firm that has over 60 years of combined experience in Atlanta Real Estate between its two principals. Charles R. Brown, Chairman and CEO, has been an icon in the office development business in Atlanta since he was a project manager for the 2,000,000 square foot development Atlanta Center in 1976. CRB Realty's guiding philosophy is three pronged:

  1. The creation of value through the design and development of real estate;
  2. The establishment and retention of clientele with creative design, practical solutions and service to the client;
  3. To conduct our affairs and practice our profession with fairness and the highest level of integrity.

Breaking ground

CRB Realty asked AIS Media to redesign CRBrealty.com with the goal of injecting more professionalism and personality into its website. CRB Realty recognized that in order to effectively compete in the commercial real estate market they needed a website that would captivate and motivate brokers, tenants, retailers and businesses to contact them. They called AIS Media.

Since the majority of CRB Realty's business opportunities come from networking and referrals, the website would need to instill instant credibility to visitors and confirm the company's professionalism and expertise. Market research, planning and analysis were critical to the successful web development process.

The build

AIS Media began the web development and redesign process with detailed competitive research and planning meetings. The purpose was to develop a thorough understanding of how CRB Realty could capitalize on its solid history to attract new clients. AIS Media's team began to translate this information into a realistic vision and design for CRB Realty's future.

The result

With clearly defined goals for driving website performance and success and how the website would propel offline marketing and public relations efforts, the new CRBrealty.com launched September, 2009. With significant accolades, it won a W3 Award, and more importantly, enjoyed a 857.14% increase in website traffic within 30 days of launch.