Driving peak performance on and off the track.

70.93% increase in highly targeted unique website visitors.

Services Utilized

Interactive Marketing Strategy
Website Development
Social Media Marketing
Search Engine Optimization
Performance Analysis
Managed Hosting

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1 (510) 656-4053 Worldwide
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P1 Racing Groupe is a premier motorsports management company representing some of the best drivers and teams across the globe. P1 Groupe provides an array of services allowing their high-speed clientele to focus on the most important task at hand -- winning. Whether through marketing, management, branding, or design, P1 Groupe is ready to provide quality solutions with the speed and efficiency demanded by the sport.

The course

P1 Groupe obtained the majority of its existing clients through "networking in the pits" but the company recognized that to gain real traction and take their business to the next level would require a high-performance interactive strategy. One critical component would be a website that effectivley engaged team owners and drivers and clearly demonstrates the substantial value P1 Groupe delivers. P1 Groupe asked AIS Media to rev-up their online presence with the goal to increase awareness of its premier motorsports management services. As a previous sponsor of Rolex and the Grand Am series teams, we at AIS Media were thrilled at the opportunity and challenge of helping to accellerate P1 Groupe's success.

Gearing up for success

P1 Groupe Pontiac GTO - AIS MediaWith performance objectives clearly established, AIS Media closely collaborated with P1 Groupe to develop a comprehensive interactive marketing strategy and action plan. We literally visited the "pits" to meet the drives and team owners, learn the motorsport culture, and uncover competitive opportunities.

In addition to a fresh website and search engine optimization (SEO) strategy, AIS Media's plan leveraged public relations and the viral marketing power of social media to drive top-of-mind awareness of P1 Gorup's target audience. The results speak for themselves.

Advancing to the finish line

P1 Groupe Performance Stats - AIS MediaWith a fresh interactive marketing strategy in effect for the 2010 season, P1 Racing Groupe’s website gained a substantial performance boost. Right off the line, the new website was extremely well received by its target audience. As the season gained momentum, P1Groupe.com's traffic continued to steadily increase. As of this writing, six months into the year, P1Group's website traffic has hit an all time high with a 70.93% increase in unique visitors.