"The future is so bright... you've got to wear shades."

Services Utilized

Interactive Strategy
Website Development
Visual Design
eCommerce Development
Managed Hosting
Performance Analysis

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Maui Jim Sunglasses is the fastest-growing polarized sunglass maker across the globe. Pfizer is a leading pharmaceutical company committed to applying science and its global resources to improve health and well-being at every stage of life.

The objective

Pfizer wanted to celebrate its 10 year anniversary of its Zithromax drug by rewarding its top 3,000 representatives with Maui Jim sunglasses with its "the future is so bright, you've got to wear shades" celebration. Maui Jim needed a promotional website and custom e-commerce system. An e-mail marketing campaign would announce the promotion and instruct the qualifying Pfizer reps to securely log in and choose a pair of sunglasses from a select inventory. The system also needed to provide Maui Jim the ability to create labels on the fly to make the ordering and shipping process seamless.

The celebration

The nature of this project required AIS Media to put its rapid development skills to work in order to have both the front and and back-end systems ready for launch in just 6 weeks. AIS Media's Creative Services team closely collaborated with Maui Jim's and Pfizer's marketing departments to ensure the celebration would go as planned. With all design elements and the e-commerce application complete, AIS Media sent out e-mail announcements to Pfizer's 3,000 sales representatives, inviting them to select their Maui Jim sunglasses with their unique user name and password.

A grand success!

The Pfizer & Maui Jim celebration for top sales reps was a grand success! The representative received some of the hottest frames on the market. Pfizer offered an affordable reward program that spoke volumes about the future and in the end the party lasted 10 weeks.

Maui Jim was so pleased with AIS Media's performance, it kept AIS Media engaged to conduct similar campaigns for other companies including Aventis.