400.52% increase in website traffic within 30 days.

Services Utilized

Interactive Strategy Development
iDG™ (Interactive Demand Generation)
Search Engine Marketing (SEM)
E-mail Marketing
Performance Analysis
Managed Hosting

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Marketing measurability and performance -- maximized.

Strax Rejuvenation is a premier provider of rejuvenation services and aesthetics that help individuals look and feel their very best. Strax engaged AIS Media to develop an interactive marketing strategy that would maximize the marketing ROI from its traditional advertising channels and also deliver measurable increases in website traffic and lead conversions. Additionally, Strax sought to leverage both traditional and interactive marketing to strengthen its brand reputation and image.

Our prescription

With goals and success metrics clearly defined, AIS Media closely collaborated with the Strax team to identify Strax' core strengths, challenges and distinct market advantages. AIS Media then conducted online competitive research and and translated this information into a realistic vision via a comprehensive interactive strategy. Recognizing that customers are increasingly researching companies, products and services online prior to contacting them, establishing and maintaining a positive online reputation would be pivotal.

AIS Media's action plan included website redesign, search engine marketing (SEM), development of offer-specific landing pages, multivariable A/C/n testing, managed hosting, performance analysis and optimization.

The ultimate before and after

AIS Media's interactive strategy resulted in a dramatic increase in measurable response to Strax' traditional advertising, an immediate surge in website traffic and substantial increase in lead conversions. Within just the first 30 days, StraxRE.com traffic increased 400.52%, unique visitors increased 448.72% and lead conversions increased 52.02%.

Marketing research has proven that response rates can increase dramatically when prospects are reached via multiple marketing channels such as TV, print, search engines, e-mail, etc. versus campaigns that use just a single channel. Response rates further increase when prospects are given multiple response options such as a website to visit in addition to a phone number to call. AIS Media has demonstrated Strax as a perfect example.

AIS Media continues to manage Strax' interactive marketing program which includes search engine marketing (SEM), e-mail marketing, managed hosting, and performance analysis, landing page optimization (LPO). Both Strax' offline and online marketing campaigns now deliver a cohesive message, providing prospects multiple response options and in the manner that best suits them. Prospects that don't immediately convert into customers are nurtured through routine e-mail communications.

Intrigued?

Contact us today to learn about how AIS Media can help your company enhance your online brand and multiply your marketing ROI.